Researching the psychology of fonts

Graphic designer Sarah Hyndman looks at typefaces from the type consumer’s point of view under the banner of ‘Type Tasting’. Her book The Type Taster will be published later this year and she will be talking about typography during the London Design Festival at the V&A.

Sarah explains that “I’m researching the psychology of fonts and typefaces from the type consumer’s point of view. I’ve created a series of fun and thought provoking surveys as part of my ongoing research. These explore how we all respond to typefaces, how they stimulate different senses, trigger memories and what different personalities they have. I’m especially interested to know what non-designers think”

Click on the image below to take part in Sarah’s research, and register your interest in purchasing her book.