From The Jam Factory – Sarah Hyndman.

Researching the psychology of fonts

Posted in psychology of fonts, psychology of typefaces, Sarah Hyndman by Type Tasting on August 22, 2014

Graphic designer Sarah Hyndman looks at typefaces from the type consumer’s point of view under the banner of ‘Type Tasting’. Her book The Type Taster will be published later this year and she will be talking about typography during the London Design Festival at the V&A.

Sarah explains that “I’m researching the psychology of fonts and typefaces from the type consumer’s point of view. I’ve created a series of fun and thought provoking surveys as part of my ongoing research. These explore how we all respond to typefaces, how they stimulate different senses, trigger memories and what different personalities they have. I’m especially interested to know what non-designers think”

Click on the image below to take part in Sarah’s research, and register your interest in purchasing her book.

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Type Tasting Font Fortune Miracle Fonts

Posted in psychology of fonts, psychology of typefaces by Type Tasting on August 8, 2014

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Choose the typeface you feel most drawn to, scroll down the page and take a good look at all of the choices.

Click on your choice to take you to a short survey where you can tell us what you think of the font. At the end you will have your Font Fortune read by the mystical ‘Font-seer’.

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