From The Jam Factory – Sarah Hyndman.

During the Olympics…

Posted in Exhibitions, Olympic Logo a Day project, Random Project, Sarah Hyndman, With Relish by Type Tasting on August 20, 2012

Recent months have been pretty busy with my focus on a couple of Olympics inspired projects during what has been such an exciting time to be living and working in London.

Random Project 2012
The Random Project 2012 is an undertaking I organise and curate which is encouraging mass creativity. It is open to everybody to participate in and as the year unfolds it is creating a documentary of 2012.

The summer exhibition was timed to coincide with the Olympic Games as a way everybody could join in and celebrate. This took place over two weeks at Rich Mix in East London and has had such a great response. The project will continue to the end of 2012 when the collection will be shown as a timeline of the year. Click here for a glimpse of the postcard wall at Rich Mix.

Olympic Logo a Day
This was a small, personal project of mine that took the blog and twittersphere by storm. In its last month the Olympic Logo a Day blog received nearly 35,000 views from over 120 countries. It gained international coverage and the surprise highlights were my being filmed by the BBC World Service and interviewed by the New York Times.

The Olympic Logo a Day blog has been written about in the New York Times, Blueprint magazine, Design Week, The Drum, Follow the Colours Brazil, Logo Design Love, Londonist, Creative Boom, Eye magazine, Dezeen, Handpicked London, Everything London, GQ, Jessica Ennis’ official website, Telegraph, Treehugger and the ‘alternative Olympic posters’ became the ‘top news story’ on Twitter in the week they were released…

More ideas are in the pipeline, I’ll keep you posted.

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Olympic Logo a Day: Finale.

Posted in Olympic Logo a Day project by Type Tasting on August 4, 2012

“Sarah Hyndman’s year long art project to arrange five everyday objects where you might expect to see the Olympic rings comes to a close today. Take a 1m 49s whizz through 366 remakings of the rings in this project finale movieLondonist on Olympic Logo a Day

“…a quirky and amusing collection of alternatives to the Olympic Rings in the now-cult blog”
Blueprint Magazine  “simple but striking idea” The Londonist   “…the Olympics combined with that great sense of British irony” Treehugger   “What a silly site!!!” comment on blog

The Olympic Logo a Day blog has been written about in the New York Times, Blueprint magazine, Design Week, Follow the Colours Brazil, Logo Design Love, Londonist, Creative Boom, Eye magazine, Dezeen, Handpicked London, Everything London, Jessica Ennis’ official website, Treehugger and the ‘alternative Olympic posters’ became the ‘top news story’ on Twitter in the week they were released…

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The New York Times interview with Sarah Hyndman

Posted in Olympic Logo a Day project, Sarah Hyndman by Type Tasting on July 14, 2012

SHE SEES LOGOS
New York Times interview, published July 15 2012

Sarah Hyndman, a graphic designer in London, started her Olympic-logo-a-day project in July 2011. You can see her interpretations of the Olympic symbol at olympiclogoaday.com.

How did you start this project? Last July I was playing with things on my desk, and I noticed that they made an Olympic- ring logo. The next day, our office had a meeting, and I put some doilies out for the cups and ended up arranging them so that they formed the Olympic logo. My friends found it a fun thing to do. If we were having dinner, we would move around glasses and cups and bracelets and make the Olympic rings.

What is the most unusual object you’ve made into an Olympic logo? I suppose it would be the prawns.

What have you learned about design from this project? I often explain to clients that a really strong brand or logo can have a greater life span than just existing in its two-dimensional format. My project shows that the Olympic rings is a great logo because it can withstand being translated again and again.

You’re about to design your last logo in this yearlong project. You must be relieved. I’m going to miss the project, actually. It’s become my daily ritual.

By PAGAN KENNEDY
A version of this article appeared in print on July 15, 2012 with the headline: Who Made That? (Olympic Rings).

See the article.

Owl Magazine (Canada)

Posted in Olympic Logo a Day project by Type Tasting on June 8, 2012

 

Olympic Logo a Day: 100 logos to go.

Posted in Olympic Logo a Day project by Type Tasting on April 21, 2012

 

I’ve created a new set of ‘Alternative Olympic Posters’ to celebrate just 100 days (and 100 logos) to go for my Olympic Logo a Day project. I’ve been having a lot of fun creating them, but even more enjoyable are the inspired contributions I’m being sent. The highlight has been class 3O from Barnes Primary School taking part and creating enough logos (complete with inventive captions) to host the blog for a month.

April 2012
100 days to go to the Olympics and the slogoan ‘inspire a generation’ is revealed.

“The Games motto was also announced as ‘Inspire a generation’. The organising committee may then be pleased to learn about Barnes Primary School’s Arts Week project with alternative Olympic poster designer, Sarah Hyndman. Class 3O worked with Sarah on her an Olympic logo a day project, which uses everyday objects as Olympic Rings. They ran with the idea with wonderful results. We particularly like the class photo!” The Londonist

“2012 is a big year for London. It’s a chance for us to celebrate the community around us in our city, and to enjoy the events taking place throughout the year. It’s a tough time financially and there are plenty of Olympic-knocking stories bouncing around. In light of this it seems timely to do something positive and light hearted that everybody can join in with and smile.” Creative Boom.

January 2012
“Using biscuits, fruit, New Year’s sparklers (below) – anything that comes to hand – Sarah Hyndman reinterprets the five Olympic rings every day. Eye Blog.

November 2011
‘Alternative Olympic Posters’

The unofficial ‘Alternative Olympic Posters’ by Sarah Hyndman have been featured in blogs around the world, appeared as ‘Top news’ stories on Twitter and became the subject of 250+ tweets in the first week of being released.

       

London 2012 Olympic posters

Posted in Olympic Logo a Day project by Type Tasting on November 4, 2011

Alternative London 2012 posters by Sarah Hyndman of With Relish

My personal Olympic Logo a Day project started in July 2011, the day we began the one-year countdown to London 2012. Each day I’ve been publishing a photo of an alternative Olympic rings logo made from everyday objects.

On the day that the London 2012 Olympic and Paralympic posters were unveiled I thought it would be an appropriate moment to put some of my Olympic logo a day images together as light-hearted alternative Olympic posters.

Alternative London 2012 posters by Sarah Hyndman of With Relish Alternative London 2012 posters by Sarah Hyndman of With Relish Alternative London 2012 posters by Sarah Hyndman of With Relish Alternative London 2012 posters by Sarah Hyndman of With Relish

The unofficial posters were featured in blogs around the world, appeared as ‘Top news’ stories on Twitter and were the subject of 250+ tweets in the first week of being released.

Read more about the official posters.

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