From The Jam Factory – Sarah Hyndman.

TEDx: from a sweetshop to Star Wars in 15 fonts.

Posted in Sarah Hyndman, TEDx, Type Tasting by Type Tasting on March 31, 2015

Sarah Hyndman tells the story of Star Wars in 15 fonts

Wake up and smell the fonts at TEDxBedford

We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand.

“Fonts turn words into stories.” To demonstrate this Sarah shows the story of Star Wars in 15 fonts.

That was great Sarah, the garbage crusher made me giggle!” Eugenie Smit

“Fantastic talk from the fantastic and very talented Sarah Hyndman Geraldine Marshall

 

“Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.”

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

“If fonts tell stories then we must be conscious about the stories we choose to tell” @TEDxBedford

“Fonts are like multisensory imagination grenades”

“You would have loved @TEDxBedford Sarah Hyndman shows how type can alter experiences” @mdh_sandra

“That was BRILLIANT” Renaud C Haslan, “That was awesome!” Lisa Kent

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Researching the psychology of fonts

Posted in psychology of fonts, psychology of typefaces, Sarah Hyndman by Type Tasting on August 22, 2014

Graphic designer Sarah Hyndman looks at typefaces from the type consumer’s point of view under the banner of ‘Type Tasting’. Her book The Type Taster will be published later this year and she will be talking about typography during the London Design Festival at the V&A.

Sarah explains that “I’m researching the psychology of fonts and typefaces from the type consumer’s point of view. I’ve created a series of fun and thought provoking surveys as part of my ongoing research. These explore how we all respond to typefaces, how they stimulate different senses, trigger memories and what different personalities they have. I’m especially interested to know what non-designers think”

Click on the image below to take part in Sarah’s research, and register your interest in purchasing her book.

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Customised pizza box

Posted in Uncategorized by Type Tasting on November 18, 2013

#FutureOfType? at the St Bride Library

Posted in Type Tasting by Type Tasting on April 5, 2013

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A workshop in which you become part of a Steampunk style Twitter feed on the #FutureOfType?

Thursday May 2nd from 6.30-9.30pm
In the Bridewell Hall, St Bride Foundation
Tickets £25 · Concessions & Friends of St Bride Library £22.50 · Students £20
Apply: www.stbride.org/events

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Take part in a workshop exploring Victorian display typefaces from the St Bride Library collection whilst discussing the future of type.

Type samples from the collection will be available as templates so you can recreate the letters by hand. These will range from Grotesque sans serifs of the 19th century to the decorative letters by Louis Jean Pouchée

During the evening you will hand render tweets received about the topic. These will be combined to create the Steampunk style Twitter feed and form the basis for the group discussion.

What is the #FutureOfType? Will it follow fashion trends, evolve with advances in technology, or morph into something we can’t yet imagine? Tweet your vision of how type will develop in the future quoting ‘#FutureOfType?

Sarah Hyndman runs Type Tasting workshops. These are sessions in which participants get away from their computers and get their hands dirty – experimenting with type and exploring its expressive qualities. Sarah is creative director of design consultancy With Relish. She studied an MA in Typo/graphics at the London College of Communication and subsequently set up and run the year long Experimental Typography evening course there which she ran for six years alongside her commercial practice.

Happy Easter Eggs?

Posted in Sarah Hyndman, Type Tasting, Typography, Vernacular by Type Tasting on March 30, 2013

Valentine’s Cards from the Typography Emporium

Posted in Typography Emporium, With Relish by Type Tasting on January 20, 2013

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Striped Kiss Me Quick / One that I Want
(glow in the dark)
(A5 card + 3 envelope stickers) £4.50

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Kiss Me Hypnotised / Secret Admirer
(glow in the dark)
(A5 card + 3 envelope stickers) £4.50

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Customised Valentine’s card made to order: Tattoo / me 4 you
(glow in the dark)
(A5 card + 3 envelope stickers) £6.50

All cards are designed and created by designer Sarah Hyndman, available from the Typography Emporium.

Hair of the Dog Christmas Cards

Posted in Typography, Typography Emporium, With Relish by Type Tasting on December 11, 2012

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Dog and the Manger
Glow in the dark Christmas card with hand painted detail (Size A5) £4

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Hair of the Dog
Glow in the dark Christmas card with hand painted detail (Size A5) £4

Last date to order for Christmas is 17th December 2012 (UK).

It’s a Dog’s Life card sets

Posted in Typography, Typography Emporium by Type Tasting on December 9, 2012

Sets of 4 x A6, hand made cards with envelopes and envelope stickers. Click on images to view larger versions. These are available online at the Typography Emporium.

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Set 1: Chew, Wag, Woof, Sniff
4 x A6 cards, envelopes + stickers.
2 x blue, 2 x orange. £6.50

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Set 2: Dog phrases
4 x A6 cards, envelopes + stickers.
2 x blue, 2 x orange. £6.50

 

 

Process & Effect cards

Posted in Uncategorized by Type Tasting on December 7, 2012

It’s not the end result, it’s how you get there that counts. The process, training, practice, your tenacity & vision, that give you the skills you need to succeed. And to do it with flair.

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Luke and Han save the day
(A5) £3.50 / Rumble in the Jungle (A5) £3.50

flat cards process_66 flat cards process_apple
1966 (A5) £3.50 / Apple (A5) £3.50

Process & Effect series of greetings cards available online at the Typography Emporium.

Online shop launched with ‘good or naughty?’ teaser

Posted in Sarah Hyndman, Typography, Typography Emporium, With Relish by Type Tasting on December 7, 2012

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The Typography Emporium is now online. Buy glow in the dark typographic Christmas cards, typographic greetings cards and collectibles. Click on the light switch to go to the Emporium.

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