From The Jam Factory – Sarah Hyndman.

TEDx: from a sweetshop to Star Wars in 15 fonts.

Posted in Sarah Hyndman, TEDx, Type Tasting by Type Tasting on March 31, 2015

Sarah Hyndman tells the story of Star Wars in 15 fonts

Wake up and smell the fonts at TEDxBedford

We are all type consumers and typefaces, or fonts, play a vital role in our everyday lives. They help us to navigate, they help us to make choices, they help us to shop, they keep us safe and sometimes they even play a game of sleight of hand.

“Fonts turn words into stories.” To demonstrate this Sarah shows the story of Star Wars in 15 fonts.

That was great Sarah, the garbage crusher made me giggle!” Eugenie Smit

“Fantastic talk from the fantastic and very talented Sarah Hyndman Geraldine Marshall

 

“Just because I’m talking ‘typography’ there’s no need for me to be all serious and ‘Times New Roman’ about it.”

“A brilliant #type talk. Loved your transformation from Times New Roman. True show it not say it.” Sandra Dartnell @mdh_sandra

“If fonts tell stories then we must be conscious about the stories we choose to tell” @TEDxBedford

“Fonts are like multisensory imagination grenades”

“You would have loved @TEDxBedford Sarah Hyndman shows how type can alter experiences” @mdh_sandra

“That was BRILLIANT” Renaud C Haslan, “That was awesome!” Lisa Kent

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Researching the psychology of fonts

Posted in psychology of fonts, psychology of typefaces, Sarah Hyndman by Type Tasting on August 22, 2014

Graphic designer Sarah Hyndman looks at typefaces from the type consumer’s point of view under the banner of ‘Type Tasting’. Her book The Type Taster will be published later this year and she will be talking about typography during the London Design Festival at the V&A.

Sarah explains that “I’m researching the psychology of fonts and typefaces from the type consumer’s point of view. I’ve created a series of fun and thought provoking surveys as part of my ongoing research. These explore how we all respond to typefaces, how they stimulate different senses, trigger memories and what different personalities they have. I’m especially interested to know what non-designers think”

Click on the image below to take part in Sarah’s research, and register your interest in purchasing her book.

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Valentine’s Cards from the Typography Emporium

Posted in Typography Emporium, With Relish by Type Tasting on January 20, 2013

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Striped Kiss Me Quick / One that I Want
(glow in the dark)
(A5 card + 3 envelope stickers) £4.50

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Kiss Me Hypnotised / Secret Admirer
(glow in the dark)
(A5 card + 3 envelope stickers) £4.50

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Customised Valentine’s card made to order: Tattoo / me 4 you
(glow in the dark)
(A5 card + 3 envelope stickers) £6.50

All cards are designed and created by designer Sarah Hyndman, available from the Typography Emporium.

Hair of the Dog Christmas Cards

Posted in Typography, Typography Emporium, With Relish by Type Tasting on December 11, 2012

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Dog and the Manger
Glow in the dark Christmas card with hand painted detail (Size A5) £4

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Hair of the Dog
Glow in the dark Christmas card with hand painted detail (Size A5) £4

Last date to order for Christmas is 17th December 2012 (UK).

It’s a Dog’s Life card sets

Posted in Typography, Typography Emporium by Type Tasting on December 9, 2012

Sets of 4 x A6, hand made cards with envelopes and envelope stickers. Click on images to view larger versions. These are available online at the Typography Emporium.

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Set 1: Chew, Wag, Woof, Sniff
4 x A6 cards, envelopes + stickers.
2 x blue, 2 x orange. £6.50

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Set 2: Dog phrases
4 x A6 cards, envelopes + stickers.
2 x blue, 2 x orange. £6.50

 

 

Process & Effect cards

Posted in Uncategorized by Type Tasting on December 7, 2012

It’s not the end result, it’s how you get there that counts. The process, training, practice, your tenacity & vision, that give you the skills you need to succeed. And to do it with flair.

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Luke and Han save the day
(A5) £3.50 / Rumble in the Jungle (A5) £3.50

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1966 (A5) £3.50 / Apple (A5) £3.50

Process & Effect series of greetings cards available online at the Typography Emporium.

Online shop launched with ‘good or naughty?’ teaser

Posted in Sarah Hyndman, Typography, Typography Emporium, With Relish by Type Tasting on December 7, 2012

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The Typography Emporium is now online. Buy glow in the dark typographic Christmas cards, typographic greetings cards and collectibles. Click on the light switch to go to the Emporium.

Design Week on the Pop Up Typography Emporium

Posted in Chocolate Factory N16, Sarah Hyndman, Typography, Typography Emporium, With Relish by Type Tasting on November 27, 2012

Design Week on the Pop-up Typography Emporium

Article from Design Week | Tue, 27 Nov 2012 | By Emily Gosling

Much as many of us would love to bury our heads in the ever-ebbing sands of time being counted down to Christmas, it may be time to face facts: the Johns Lewis ads are out, the lights are up, the panic is setting in. As Coca-Cola so brightly points out, the holidays are coming.

Insomnia Print

Insomnia Print

However, preparing for Christmas need not be all panic and despair at the ever-decreasing number of shopping days left. One such beacon that restores faith in the festivities is the Pop-up Typography Emporium, setting up shop in north London during the first weekend of December.

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Vinyl Record Clocks

Posted in Chocolate Factory N16, Christmas, Typography, Typography Emporium, With Relish by Type Tasting on November 24, 2012

 


 
 

Clocks made from an assortment of vinyl records £22-£40 (shown:Walk This Way Run DMC, Angel Eyes Roxy Music, Money Money Money Abba, Rat Trap Boomtown Rats, White Label 45, It’s Not Unusual Tom Jones, White Label 33).

These will available at the Pop-up Typography Emporium 1st & 2nd December 2012.

***No records were damaged in the making of these clocks***

Typographic Christmas Tree Ornaments

Posted in Chocolate Factory N16, Christmas, Typography, Typography Emporium by Type Tasting on October 30, 2012

Ornamental letters – add the initials of your family members to your Christmas tree. The letters are made of white plaster and are available online from the Typography Emporium.

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