From The Jam Factory – Sarah Hyndman.

Process & Effect: the website goes live

Posted in Hand printed, Process & Effect series by Type Tasting on March 12, 2011

Today the Process & Effect website goes live…


Process & Effect: Apple tapestry

Posted in Hand printed, Process & Effect series by Type Tasting on March 8, 2011

Process
As a graphic designer Apple products have not only played both an important part throughout my career, they’ve also been woven into my everyday life. The products have empowered me to learn, hone, perfect my skills and to share what I do with others. We’re all very aware of recent innovations which have shaped the way we receive information and communicate. But Apple had vision from the outset, from the pre-launch ad for the first Macintosh which was directed by Ridley Scott, through giving us the mouse and realistic desktop, access to fonts, and now the iPad that has lit a fuse that will change our future in ways that we can’t yet imagine.

Effect
The timeline of Apple innovations in stitching-influenced type combined with bitmap type taken from the early Apple desktop. Both typefaces are grid-based and sit together well. A large happy Mac is to be overprinted in yellow and the final screen print will be embossed and signed.

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Process & Effect: Rumble in the Jungle

Posted in Hand printed, Process & Effect series by Type Tasting on March 1, 2011

Process
The first design coincides with the preparation for our kickboxing red belt gradings. We are all practicing moves at bus stops, imagining punch combos on the bus and waking up in the night to discover that it’s creeping into our dreams. After 6 months and approximately 80 hours of training we’ll no longer be beginners and we’ll become real members of Paragon Gym.

Effect
The first poster features an iconic 1970s boxing match between then world Heavyweight champion George Foreman and challenger Muhammad Ali. In the last 30 seconds of the 8th round Ali delivers a powerful series of 6 punches that leave Foreman down as the referee declares it a knockout.

Imagery: float like a butterfly, sting like a bee. Bold, woodblock-inspired type to illustrate the power of Ali’s punches. The final screen print will be embossed and signed.

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