From The Jam Factory – Sarah Hyndman.

The Hospital Club membership brochure

Posted in Sarah Hyndman, With Relish by Type Tasting on May 14, 2012

This is a brochure that folds out vertically to mirror the experience of moving throughout The Hospital Club’s seven floors. Juxataposed crops of images and objects from the club sit together and different combinations of these are revealed as the brochure unfolds. This represents the club’s ethos of ‘connect, create, collaborate’. These are combined with spliced images of the club and events which give a hint of the flavour and atmosphere to be found in the private members club for people in the creative industries.

The brochure has been designed and created by With Relish’s Sarah Hyndman in conjunction with The Hospital Club’s Alice Wilson. Sarah Hyndman explains “It combines design elements from both creatives and has been an exciting collaboration as the combination of our ideas and styles have created something that’s both on-brand and fresh for the organisation.”


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