From The Jam Factory – Sarah Hyndman.

Random Project 2012 Branding & Website

Posted in Random Project, With Relish by Type Tasting on March 4, 2012

The Random Project 2012 identity and website have been creative by Sarah Hyndman of With Relish. The identity combines Knochen and Lubalin Graph typefaces to create a modular system which can be adapted for a wide range of scenarios.

Lubalin Graph is by Herb Lubalin. It’s a slab serif font which retains a geometric appearance and the large x-height of the Avant Garde Gothic on which its design was based. Knochen is by graphic designer and typographer Martin Aleith from the Berlin-based collective Pfadfinderei.

Typekit Fonts for WordPress: Museo Slab Serif and Museo Sans Serif.


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