From The Jam Factory – Sarah Hyndman.

The Rational Optimist

Posted in With Relish by Type Tasting on July 11, 2010

With Relish has created a brand identity for Matt Ridley to accompany the launch of his latest book The Rational Optimist. The marketing includes a web portal and promotional items illustrating a selection of his key statements.

Matt Ridley is the award-winning author of provocative books on evolution, genetics and society. His books to date include The Red Queen and Genome, and has been a regular contributor to Wired magazine.


One Response

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  1. Frank S. Robinson said, on July 11, 2010 at 11:18 pm

    Those interested in Ridley’s very good book might also wish to know about another book, THE CASE FOR RATIONAL OPTIMISM (Transaction Books, Rutgers University, 2009), which makes quite similar points and arguments, but develops the case for optimism over a rather broader range of subject areas. See

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